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Fairfax M. Cone
Fairfax Mastick Cone (21 February 1903 – June 20, 1977) or Fax Cone, was an American businessperson, advertising executive and the former director of the American Association of Advertising Agencies.
== Early years ==
Cone's father was a prospector and a mining engineer. His mother, Isabelle Fairfax Williams (1869–1940), was a schoolteacher in San Francisco. In 1921 Cone enrolled at the University of California, Berkeley, originally intending to be an illustrator. Eventually he graduated with a degree in English. Due to a problem with his credentials, Cone got a job as an advertising clerk with the ''San Francisco Examiner'' rather than a teaching fellowship. In 1928, Cone left the paper for an advertising agency, thus embarking on a career that would leave an indelible mark on his life.
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